My friend Carolyn in St. Louis [she would correct me and say, “Eureka!”] found this great story on the NPR website about two grocery store chains hiring artists. It was so good, I had to share it.

Marshall McLuhan once said, “Ads are the cave art of the twentieth century.” Some people probably thought he was calling advertising people [of which I’m one] Neanderthals. But I understood his point. Those wonderful cave paintings, mostly of herds of running animals, weren’t the prehistoric equivalent of sofa-sized paintings to decorate the home. They served a very practical purpose: To ensure the success of the hunt. The otherwise well-preserved paintings are pockmarked, probably by attacks with spears and other weapons as part of some kind of good luck ritual. And the artists stenciled handprints onto the animals’ necks and other control points, probably intended to give them control over their prey.

I frequently shop at Trader Joe’s and, on occasion, at Whole Foods. I’ve always noticed the fun and often funny hand-drawn signage in the stores—kind of cave art for the twenty-first century, designed to ensure the enjoyment of our hunt. And I’ve wondered about its creation. I’m delighted to learn that these two smart chains find it worth their while to hire artists for each store.

The photo is by the artist, Katie Lanciano, and is from NPR’s site. I trust neither will mind me using it to publicize their story.